After 22 years in business and operating in 5 different countries, O2 contacted Wolff Olins to revitalise the famous brand, and make it bolder than ever without losing its essence.

I had the opportunity to explore and redefine rules for motion and 3D accross different streams of work, such as brand architecture, marketing and digital. This project was then extended to the redesign of the Priority brand, thanks to the trust of Virgin Media O2 in our fantastic crew.